Generating traffic to your website is one of the most important variables of our online marketing strategy. At the end of the day, what would happen to our business if no one visited ?.
If you get an innovative product or service is essential to differentiate ourselves from the competition, it is equally important to our ability to become visible in front of our target audience.
And in this, our website plays a fundamental role: it is our window, the meeting point where every time and to a greater extent, the consumer decides to buy your product or hire our service.
- The list of tips and actions to generate traffic to our site is very long. However, in this first approach to enumerate the basic concepts around which should turn our strategy:
- Optimized Content and Relevant
- Search engines like Google are a major means of generating traffic. Therefore, we recommend you make sure your website is in line with the latest standards of programming and content marketing.
- Thus you achieve be properly indexed by search engines and move up in search results.
- Your goal is clear: You must achieve to reach the first 3 positions for keywords related to your business, which account for almost 60% of clicks from users.
- This is a complex, continuous and long-term task. In general it is necessary to focus on two key areas:
- Optimize website content
- The key to creating a quality website is to guide the site and its content to users and not search engines, explains Alexi Douvas Google team.
- He also adds that the most important thing is to create original content. Think of the actual theme of your site and how it differs from the rest. And finally, take the time to regularly assess the site and archive the content that is no longer relevant.
- Generates relevant external links
- It is what is called linkbuilding Gone are the days of generating links through directories, press releases, etc. The key today is based on relevant content related sites.
- A widely used tool today is the guest posting. Do you consider yourself an expert in a particular area ?. Give your blogs specialized knowledge in the subject writing a post about it in exchange for the inclusion of 1 or 2 links to your website.
- Social Networks
- Have you just published a new post on your blog? Did you cast a new promo?Share the new content of your site on the social networks!
- Nothing like the viral power of Twitter or Facebook to help in faster indexing the new page in search engines and attract more visitors.
- Do you know what the Social Media SEO? Find more information and tips about in this post.
- Harness the Power of Email Marketing
- Email marketing is a valuable tool for generating traffic to our website. Depending on your activity and goals of your communications strategy, you can opt for sending a newsletter or promotional email.
- Be sure to properly segment your subscriber list, customize the message and include links to relevant articles for that target and will generate significant traffic to your website in terms of quality and quantity.
- Try a free account Doppler and discover for yourself the power of Email Marketing.
- Measure the Results
- It is important that you do keep track of each of these actions to measure their impact and make strategic decisions. From this you can better target your communication strategy and your offer.
- We encourage you to incorporate Google Analytics to analyze your website traffic thoroughly, the most valuable sources of views and content that is most interesting to your audience.
- What other tools consider useful for generating traffic to your website?Share your knowledge with us!